A farmer berated his dog for being unable to catch a chicken.  ‘Correct’ said the dog, ‘but there is a subtle difference in motivation.  I was running for my dinner - he was running for his life.’

Companies can benefit enormously from getting the right advice about their business communications, as well as the right level of hands-on support at the right time.  Our focus is always on the outcome. What matters, for instance, is not that you enjoy a reputation, but that your business tangibly benefits as a result.

However similar certain companies may appear, it’s a fact that all companies are different. And companies like to be understood. So we tailor-make our services for clients.  We do not try to impose an unwieldy methodology because it previously worked for Company X. Nor do we inflict upon our clients an impenetrably confusing array of multilayered, off-the-shelf services.

Our approach is remarkably simple, yet totally effective and very proactive.  We assess what your business needs with you and we will design communications services that support you and your business.

²thefore’s services are designed for the boardroom, the sales team, the marketing department, the PR agency and the PR manager.  Here is just a flavour of what we have succeeded in doing many times for others, and what we might achieve for you in the future.

If you are responsible for the strategic management of your business we can:

• Help you to understand the true perception that stake holders have of your company and your competitors
• Develop a PR strategy that will make a difference to your bottom line, not just your profile
• Take away the headache of preparing speeches

If you are a marketing director with responsibility for PR we can:

• Enable you to deliver your marketing stories with the highest impact
• Help you get the most from your in-house team, either by complementing their skills, or by providing recommendations for change and improvement
• Build your reputation among influential industry groups

If you are a sales director with responsibility for achieving targets we can:

• Drive leads directly to your sales channels and direct sales teams
• Repackage your company’s PR successes to support your sales efforts
• Get the most from your partnerships by managing your PR relationship more effectively

If you are a marketing or PR consultancy with a need for additional or specialist support we can:

• Provide you with professional, experienced support and be effective on your account almost from the word ‘go’
• Provide an interim solution if, for instance, one of your senior team is absent - ²thefore’s support may be turned on and off as you wish
• Perhaps add a new dimension, objectivity and fresh-thinking to your pitch or account team
• Provide cost-effective training to your senior account teams

If you are a PR manager with responsibility for profiling senior executives we can:

• Media train your spokespeople, giving them the confidence to present their points to a journalist
• Produce speeches and presentations that others will be inspired by

If you are responsible for protecting the reputation of your business we can:

• Help you form a crisis management plan and execute it if necessary
• Offer a little advice: A farmer berated his dog for being unable to catch a chicken. ‘Correct’ said the dog, ‘but there is a subtle difference in motivation. I was running for my dinner - he was running for his life.’