Generally speaking, major technology and telecoms companies employ one or more medium to large PR agencies to support their public relations campaigns. But smaller PR agencies, such as ²thefore, play an important and sometimes crucial supporting role.

Just another Chapter!

What hasn’t been said about the ups and downs of major IT and telecoms companies in the past two years? As one company announces a landmark breath through with the latest technology platform, another is filing for Chapter 11.  Never before has the modern technology market experienced such uncertainty and upheaval.  And never before has there been such an important time to manage corporate reputations.

Corporates often have their own challenges when it comes to PR, ranging from slow decision-making and internal politics to confusing lines of agency reporting and management issues. These are frustrating, and none moreso than for a marketing team or PR manager who just wants to get the job done.

²thefore’s consultants have worked with some of the biggest technology and telecoms companies around.  We support corporates in a variety of ways, particularly where the need for PR support is largely independent of the corporate PR campaign. For example:

• On a project basis - for instance, the launch of a new product or service
• By supporting the incumbent PR agency with additional, specialist PR advice and/or help
• By focusing on the specific PR needs of a department or team with unique or distinct objectives